Know Your META Tags

Day to day, we speak with clients who want to improve their website and want to know why they aren’t achieving favorable search engine placement. One of our first courses of action is to visit their site and see whats currently going on. All too often we’re shocked at the result; NO meta tags!

A local business owner called me yesterday for some advice on how to improve his search engine placement and overall web presence. One of my initial questions for him was to ask what keywords he’s targeting in the web sites meta tags. Surprisingly, he had not the slightest clue what I was talking about. While you can argue that meta tags should be incorporated into the site when its being built, its critical the meta tags are there in any stage of your website.

Two of the most important meta tags are keyword and description.

Your META keywords are what search engines target when a user searches for your product or services.

Your META description is the text that’s displayed under or along side your link in search engine results.

Well written, accurate and relevant meta tags will bring more targeted traffic to your site.

Plain and simple; if you don’t have anything to look for, people wont be able to find you.

Contact the SEO experts at Inverted Gravity today for a FREE analysis & quote!

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Optimizing in Design - Seo and Your Business

SEO and your Small Business

Much like having a fancy front window, your website is your store front, and a virtual representation of your company. In order to get traffic, your website code must be optimized specifically for your business niche. Making sure your website code is properly optimized is crucial to maintaining your web presence.

A “good” site doesn’t necessarily mean a site that’s loaded to the brim with bright flash and other animations. While they are certainly visually important; no one will see them if they cant find your website. A properly optimized page will help ensure customers find you when they begin their search for your product. Eighty percent of all online transactions start with a search- Google alone processes 200 MILLION searches per day. Of all those people, 75% never scroll past the first page of results. These are some pretty impressive numbers. As you can see, its imperative that your business have a top ten placement within major search engines.

As you may be aware, basic search engine results are classified as “organic.” These are the result of “bots” that constantly crawl and monitor websites, looking for the most relevant information supplied for specific keywords. These bots take into account the text on your webpage, how often your keywords appear in the text, as well as how many sites are linking back to yours as a source of quality information. Text equals more information, and a well informed customer is a customer that makes a purchase.

Optimizing your page to include the best keywords for your business should be taken into consideration during the conception and design of your companies’ website. Your domain name should even contain keywords, where appropriate.

SEO Specialty companies provide your website with their search engine expertise and implement the proper techniques that will improve your organic ranking. Often “web design” companies do just that – design. Your best bet is to pick a SEO company that provides service after you pay them; someone that will work with you to continually make sure your site is optimized for better performance and does what’s best for YOUR business – not just theirs.

You may hear of “secrets” your web designer doesn’t want you to know – we don’t believe in keeping secrets from our customers. At Inverted Gravity we believe in educating and providing service, which we think is the reason why you’re looking for an SEO expert. Give us a call, 570-208-2528

Inverted Gravity

SEO Services - http://www.invertedgravity.com

About Inverted Gravity SEO Company

We are Inverted Gravity

The Very Best in Search Engine Optimization.

Increased natural Ranking. ("Organic") These positions often get more traffic than pay per click positions, and convert to sales far more often.

Our clients receive plenty of attention from our team of experts.

We target the top 3 search engines (Google, MSN, Yahoo) which handle the bulk of all Internet search traffic. We also target many of the top directories

Our formula consistently achieves first page (top 10) rankings. Most searchers don't go beyond the first page of search results to find what they are looking for.

We work with you to find the best keywords to target based on how much traffic each term gets and whether the terms are targeted to your products and services.

SEO packages generate on average a 30-40% increase in qualified lead generation for our clients.

Why should you choose Inverted Gravity Search Engine Optimization?
There are many SEO firms out there of varying degrees of talent, ethics, and commitment to service and results. While we try to never speak ill of our competition, here is what we offer:

• Our commitment to get you top organic ranking and keep you at the top and to avoid tactics that can get your website banned

• To generate more new traffic to the site and move you toward the top of your industry.

• Help in choosing the keyword phrases that will produce the greatest ROI for your business

• A code of ethics that puts our clients first

• A hands-on approach to search engine optimization and internet marketing. From the research and selection of keywords and the optimization of your website to the submission of your websites to search engines, relevant directory submissions and social networking and bookmarking.